My inbox is overflowing with last chance notifications from Action Sports and Brightroom. New for the festive season, my race mugshot surrounded by holiday lights, snow, and garland. Buy now or lose your horrifyingly ugly race photo forever (your as in my, I’m not passing judgment on your ugly photo). A dramatic last chance sale loses effectiveness when it is the 27th last chance to buy. The photographers start sending last chance threats about two weeks after the race and at four week intervals until you change your email address. Having run too many races in 2009 I receive a last chance notification at a frequency of once a week. These marketers need a business 101 refresher. For three points, define “last chance sale”. Bonus mark if you include a real-world example.
Title Reference: Def Leppard – Photograph. From the album Pyromania. 1983.